Promoted pins are the basic ad format on Pinterest. With a Pinterest carousel ad, you can include up to five images to tell a deeper story about your brand or even five products you would like to drive sales for! These ads grab attention and encourage people to engage with your content.
Now seen on Instagram, carousel ads on Pinterest contain multiple images for Pinners to swipe through. However, video ads are a wonderful way to tell your brand story and drive actions such as checkouts, signups for newsletters, and leads.Ĭarousel ads are another up-and-coming format of ads. Videos also help to increase visits to a destination on or off Pinterest (like your website!). Video pins are used to help people learn about your brand and/or product, as well as drive views. With Pinterest video ads, you want your videos to show up in people's search results, feeds, and in the "More Like This section that is underneath a pin in a closeup. Video, in general, is huge on all social media platforms this year, so taking advantage of video advertising on Pinterest is guaranteed to get your brand the attention it deserves. You have your promoted pins, video ads, and carousel ads. There are multiple formats of ads on Pinterest. Infographics, photos of products, and even blog posts are the kinds of content that thrive on Pinterest. Pinterest is all about visuals-pictures are king. Advertising on Pinterest is a great way to get your brand to reach a broader audience.
What this means is that people typically use Pinterest to get ideas for what to do or buy next. Pinterest actually considers itself a search engine. Why? Well, Pinterest doesn't try rope users into staying on their platform all the time. When it comes to advertising on social platforms, Pinterest is an excellent place for promoting your business. So, why should you start advertising on Pinterest? Keep reading to find out! Why Advertise on Pinterest? It is a place where you can find inspiration, drive traffic back to your website, and even turn your pins into sales! If you are unfamiliar with Pinterest, check out our blog, How Can Pinterest Help My Small Business! Not only is Pinterest a place for inspiration, but it is the prime place for visual marketing. Pinterest is one of the greatest platforms to showcase your business and what you sell.
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